2016 was the start of our journey. Both working on innovations within wel respected companies in the Netherlands, Dennis Groot (KPN) and Marcel Kuil (Rabobank) were wondering: What is the impact of trust on our ambitions in innovation? Why are similar innitatives with for example data received differently per company? Is being Trusted as a company a blessing or a curse?
TrustReinvented was initiated with the help of the Essence of knowing who invited Jeanne Jacobs-Gilhuis (Schiphol) and Stefan Taubert (Achmea) to join to get a better understanding of Trust. What is it? What is the value? Is the value decreasing? And if so, how can we stop this? A Thinktank was born and this was the beginning of a journey and that is open for anyone to join.
To get on board we created a paper and a video as a starting point. These are in Dutch.
From here on we use this website to create and respond to stories to reinvent trust.
November 2019, we released the Trust Canvas as a tool to guide innovation. The tool is explained in the paper, Innovatie en Vertrouwen Action Paper november 2019 It represents a European view on innovation, one that focuses on building Trust. The paper is in Dutch as the involved companies (Achmea, KPN, Rabobank, Schiphol) are all based in the Netherlands.